You have a good product and think about selling it abroad. You prepare an elaborated sales presentation in the English language. But the response is unsatisfying.
This is no individual case. Many companies do not prepare for the cross-cultural business. Selling points, which are effective on the home market, are not effective on the target market due to cultural priorities.
Furthermore, not only the product but also the personal relationship to the costumer is very important. In arab-oriental countries for example it is not common to talk about private belongings before business is done. Your business partners may have a totally different perspective of selling.
Learn to hit the nerve
At cross-cultural sales trainings you will develope strategies and techniques which will make it possible to hit the nerve of your target group or business partners. Thus, you can increase your turnover and profitability abroad and shorten your business processes visibly. Benefit from the knowledge of your experts and consultants.