International trade fairs: 200 experts from
business practice

Training for international trade fairs – In-house Training

Seminar Content:

Open Training Training for international trade fairs

Training locations:
Hanover / Munich / Stuttgart / Frankfurt / Berlin / Hamburg / Düsseldorf / Cologne / Vienna / Zurich AND ONLINE

Investment:
3,490.- Euro plus VAT per participant.
From 2 participants from the same company: 2,490 euros plus VAT / participant.

Specific intercultural training

Global Cultures

Academy for Intercultural Management

+49 6195 969 34 06
Frankfurt
+49 800 181 51 15
Munich
+49 800 181 51 15
Stuttgart
+49 800 181 51 15
Hamburg
+49 800 181 51 15
Düsseldorf
+49 800 181 51 15
Cologne
+43 1 229 74 06
Vienna
+41 43 508 03 71
Zurich
Testimonials

The right preparation is the key factor

Global Cultures supports you individually in preparing for your trade fair visit. Our experts from various countries can provide you with the necessary know-how on how to negotiate successfully with other nationalities, be they Chinese, Japanese, American or other nationalities.

Topics of this preparation are for example:

  • What language do I use to address visitors and exhibitors?
  • How do I address visitors or exhibitors in this language?
  • What is the importance of small talk in which situation?
  • He who asks, leads. Which questioning strategy and technique leads to success in which environment?
  • Development of efficient sales techniques
  • Conducting negotiations: proposals, offers, overcoming resistance, price negotiations and conclusion

Global Cultures – over 200 experts from the business world

The experts at Global Cultures make a valuable contribution to your preparation for these special situations, both in German and in English, because:
“On my journey through life I will meet people of all kinds, and I must know how to make use of each of them.” (Heinrich von Kleist) – Global Cultures supports you in increasing your benefit so that trade fair encounters become trade fair successes!

Our quality standards

To ensure a high-quality methodical approach, our experts have one or more of the following qualifications:

  • Certification as intercultural trainers from renowned international institutes
  • Coach training
  • Experience as a systemic organizational developer

In this way, we ensure the quality standards we set ourselves and our customers.

Practical tips for efficient intercultural collaboration

A good solution for many countries – our intercultural training is practical for 112 countries.

Global Cultures – Academy for Intercultural Management offers you a broad spectrum of: intercultural training and intercultural coaching — from general preparation training for short-term projects abroad to exclusive seminars and industry-specific intercultural troubleshooting. Intercultural training from Global Cultures is specially tailored to the requirements of internationally active companies and corporations. We place particular emphasis on the benefits for everyday business. Your employees learn how to deal with the other culture and can thus better respond to intercultural peculiarities.

Global Cultures

Academy for Intercultural Management

+49 6195 969 34 06
Frankfurt
+49 800 181 51 15
Munich
+49 800 181 51 15
Stuttgart
+49 800 181 51 15
Hamburg
+49 800 181 51 15
Düsseldorf
+49 800 181 51 15
Cologne
+43 1 229 74 06
Vienna
+41 43 508 03 71
Zurich
Hochstraße 1
D-65779 Kelkheim

Request now

Training for international trade fairs

International trade fairs are a special feature in the intercultural field. Time is limited and only short to address customers, interested parties or suppliers. If they come from other countries, there is the additional question of how to reach them verbally and conduct a successful conversation.

Every situation is different and special

If you are in a sales situation, you have to meet the expectations of international customers as well as possible. In the case of suppliers, it’s about negotiating prices, determining conditions and obtaining as much information as possible about the products. The whole thing takes on an additional dimension if you have to speak a foreign language, for example English as the lingua franca of business life. It is often the case that this language is also a foreign language for the business partner.
Thorough preparation for such situations is therefore a prerequisite for a successful trade fair visit. Trade fairs are also expensive, both for exhibitors and visitors. It is therefore important to make the best possible use of resources so that you can say at the end: “It was worth it!”

Jetzt anfragen

  • January 23-24, 2025
  • January 27-28, 2025
  • February 17-18, 2025
  • February 24-25, 2025
  • March 10-11, 2025
  • March 17-18, 2025
  • April 7-8, 2025
  • April 14-15, 2025
  • May 8-9, 2025
  • May 19-20, 2025
  • June 2-3, 2025
  • June 26-27, 2025
  • July 14-15, 2025
  • July 28-29, 2025
  • August 4-5, 2025
  • August 25-26, 2025
  • September 8-9, 2025
  • September 29-30, 2025
  • October 13-14, 2025
  • October 27-28, 2025
  • November 3-4, 2025
  • November 24-25, 2025
  • December 1-2, 2025
  • December 8-9, 2025

Sollten Sie an den genannten Terminen bereits anderweitige Verpflichtungen haben, kontaktieren Sie uns. Aufgrund der Nachfragesituation für interkulturelle Trainings Training for international trade fairs ergeben sich kurzfristig in vielen Fällen alternative Termine.

Um unseren Kunden bestmöglich entgegen zu kommen und einen hohen Mehrwert zu bieten, führen wir offene interkulturelle Seminare Training for international trade fairs in ausgewählten Fällen auch bereits mit einem Teilnehmer durch.

Jetzt anfragen

Training for international trade fairs

International trade fairs are a special feature in the intercultural field. Time is limited and only short to address customers, interested parties or suppliers. If they come from other countries, there is the additional question of how to reach them verbally and conduct a successful conversation.

Every situation is different and special

If you are in a sales situation, you have to meet the expectations of international customers as well as possible. In the case of suppliers, it’s about negotiating prices, determining conditions and obtaining as much information as possible about the products. The whole thing takes on an additional dimension if you have to speak a foreign language, for example English as the lingua franca of business life. It is often the case that this language is also a foreign language for the business partner.
Thorough preparation for such situations is therefore a prerequisite for a successful trade fair visit. Trade fairs are also expensive, both for exhibitors and visitors. It is therefore important to make the best possible use of resources so that you can say at the end: “It was worth it!”

Request now

  • January 23-24, 2025
  • January 27-28, 2025
  • February 17-18, 2025
  • February 24-25, 2025
  • March 10-11, 2025
  • March 17-18, 2025
  • April 7-8, 2025
  • April 14-15, 2025
  • May 8-9, 2025
  • May 19-20, 2025
  • June 2-3, 2025
  • June 26-27, 2025
  • July 14-15, 2025
  • July 28-29, 2025
  • August 4-5, 2025
  • August 25-26, 2025
  • September 8-9, 2025
  • September 29-30, 2025
  • October 13-14, 2025
  • October 27-28, 2025
  • November 3-4, 2025
  • November 24-25, 2025
  • December 1-2, 2025
  • December 8-9, 2025

If you already have other commitments on the dates mentioned, please contact us. Due to the demand for intercultural training, Training for international trade fairs alternative dates often arise at short notice.

In order to best accommodate our clients and offer high added value, we conduct open intercultural seminars Training for international trade fairs in selected cases even with one participant.

Request now

Jetzt anfragen

Request now