{"id":57210,"date":"2025-08-04T17:46:41","date_gmt":"2025-08-04T15:46:41","guid":{"rendered":"https:\/\/global-cultures.com\/interkulturelles-training\/training-for-international-trade-fairs\/"},"modified":"2026-02-12T09:50:06","modified_gmt":"2026-02-12T08:50:06","slug":"training-for-international-trade-fairs","status":"publish","type":"interkulturelle","link":"https:\/\/global-cultures.com\/en\/intercultural-training\/training-for-international-trade-fairs\/","title":{"rendered":"Training for international trade fairs"},"content":{"rendered":"","protected":false},"featured_media":57501,"template":"","categories":[],"tags":[95],"kontinent":[],"class_list":["post-57210","interkulturelle","type-interkulturelle","status-publish","has-post-thumbnail","hentry","tag-specific-training"],"meta_box":{"leistungen_title":"","external_link":"","offenes_training_title":"","termine_list_reduziert":"<ul>     \n    <li><strong>9.-10. February 2026<\/strong><\/li>    \n    <li>26.-27. February 2026<\/li>     \n    <li><strong>10.-11. March 2026<\/strong><\/li>     \n    <li>23.-24. March 2026<\/li>     \n    <li><strong>9.-10. April 2026<\/strong><\/li>     \n    <li>28.-29. April 2026<\/li> \n<\/ul>","termine_list_offnen":"<ul>\n<li><strong>6.-7. May 2026<\/strong><\/li>\n    <li>18.-19. May 2026<\/li>\n    <li><strong>1.-2. June 2026<\/strong><\/li>\n    <li>22.-23. June 2026<\/li>\n    <li><strong>6.-7. July 2026<\/strong><\/li>\n    <li>21.-22. July 2026<\/li>\n    <li><strong>4.-5. August 2026<\/strong><\/li>\n    <li>20.-21. August 2026<\/li>\n    <li><strong>7.-8. September 2026<\/strong><\/li>\n    <li>29.-30. September 2026<\/li>\n    <li><strong>12.-13. October 2026<\/strong><\/li>\n    <li>27.-28. October 2026<\/li>\n    <li><strong>2.-3. November 2026<\/strong><\/li>\n    <li>19.-20. November 2026<\/li>\n    <li><strong>1.-2. December 2026<\/strong><\/li>\n    <li>10.-11. December 2026<\/li>\n<\/ul>","alle_termine_list":"<ul>\n    <li><strong>9.-10. February 2026<\/strong><\/li>\n    <li>26.-27. February 2026<\/li>\n    <li><strong>10.-11. March 2026<\/strong><\/li>\n    <li>23.-24. March 2026<\/li>\n    <li><strong>9.-10. April 2026<\/strong><\/li>\n    <li>28.-29. April 2026<\/li>\n    <li><strong>6.-7. May 2026<\/strong><\/li>\n    <li>18.-19. May 2026<\/li>\n    <li><strong>1.-2. June 2026<\/strong><\/li>\n    <li>22.-23. June 2026<\/li>\n    <li><strong>6.-7. July 2026<\/strong><\/li>\n    <li>21.-22. July 2026<\/li>\n    <li><strong>4.-5. August 2026<\/strong><\/li>\n    <li>20.-21. August 2026<\/li>\n    <li><strong>7.-8. September 2026<\/strong><\/li>\n    <li>29.-30. September 2026<\/li>\n    <li><strong>12.-13. October 2026<\/strong><\/li>\n    <li>27.-28. October 2026<\/li>\n    <li><strong>2.-3. November 2026<\/strong><\/li>\n    <li>19.-20. November 2026<\/li>\n    <li><strong>1.-2. December 2026<\/strong><\/li>\n    <li>10.-11. December 2026<\/li>\n<\/ul>","interkulturelle_page_title":"International trade fairs: 200 experts from<br> business practice","einleitung_heading_landertraining":"","einleitung_text":"<h2>Training for international trade fairs<\/h2>\n<p>International trade fairs are a special feature in the intercultural field. Time is limited and only short to address customers, interested parties or suppliers. If they come from other countries, there is the additional question of how to reach them verbally and conduct a successful conversation.  <\/p>\n<h2>Every situation is different and special<\/h2>\n<p>If you are in a sales situation, you have to meet the expectations of international customers as well as possible. In the case of suppliers, it's about negotiating prices, determining conditions and obtaining as much information as possible about the products. The whole thing takes on an additional dimension if you have to speak a foreign language, for example English as the lingua franca of business life. It is often the case that this language is also a foreign language for the business partner.<br>Thorough preparation for such situations is therefore a prerequisite for a successful trade fair visit. Trade fairs are also expensive, both for exhibitors and visitors. It is therefore important to make the <strong>best possible use of resources<\/strong> so that you can say at the end: <strong>\"It was worth it!\"<\/strong>     <\/p>\n","einleitung_accordion":[],"landername":"Training for international trade fairs","landername_stadt":"","trainings_titel":"","trainings_content":"<h2>The right preparation is the key factor<\/h2>\n<p>Global Cultures supports you <strong>individually <\/strong>in <strong>preparing<\/strong> for your <strong>trade fair visit<\/strong>. Our experts from various countries can provide you with the necessary know-how on how to negotiate successfully with other nationalities, be they Chinese, Japanese, American or other nationalities. <\/p>\n<h2>Topics of this preparation are for example:<\/h2>\n<ul><li>What language do I use to address visitors and exhibitors?<\/li>\n<li>How do I address visitors or exhibitors in this language?<\/li>\n<li>What is the importance of small talk in which situation?<\/li>\n<li>He who asks, leads. Which questioning strategy and technique leads to success in which environment? <\/li>\n<li>Development of efficient sales techniques<\/li>\n<li>Conducting negotiations: proposals, offers, overcoming resistance, price negotiations and conclusion<\/li><\/ul>\n<h2>Global Cultures - over 200 experts from the business world<\/h2>\n<p>The experts at Global Cultures make a valuable contribution to your preparation for these special situations, both in German and in English, because:<br><em>\"On my journey through life I will meet people of all kinds, and I must know how to make use of each of them.\" (Heinrich von Kleist)<\/em> - Global Cultures supports you in increasing your benefit so that trade fair encounters become trade fair successes!<\/p>\n<h2>Our quality standards<\/h2>\n<h3><span style=\"color: #c83d53\">To ensure a high-quality methodical approach, our experts have one or more of the following qualifications:<\/span><\/h3>\n<ul><li>Certification as intercultural trainers from renowned international institutes<\/li>\n<li>Coach training<\/li>\n<li>Experience as a systemic organizational developer<\/li><\/ul>\n<p>In this way, we ensure the quality standards we set ourselves and our customers.<\/p>","country_priority":"4","loop_grid_priority":"","city_einleitung_content":""},"_links":{"self":[{"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/interkulturelle\/57210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/interkulturelle"}],"about":[{"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/types\/interkulturelle"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/media\/57501"}],"wp:attachment":[{"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/media?parent=57210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/categories?post=57210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/tags?post=57210"},{"taxonomy":"kontinent","embeddable":true,"href":"https:\/\/global-cultures.com\/en\/wp-json\/wp\/v2\/kontinent?post=57210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}